Who are the Competitors of Apple?

Apple is one of the leading technology companies which is best known for its range of smartphones, personal computers, tablets, wearable devices like smartwatch, and other consumer electronics. The company has managed to create a strong brand which is valued at USD 352.21 billion. Being one of the most sought-after brands in the market has also exposed the company to a lot of competitive threats. In this article, we have identified some of the key competitors of Apple, which poses serious threat to the company and its market share. It should be noted that Apple, at present, caters in multiple sectors, which as a result exposes it to competitive threats from various industries. In the following section, the competitors are segregated based on respective sectors.

Smartphone Industry:

Samsung: Samsung is the leader in the global smartphone sector, in terms of sales. This South Korean manufacturer operates in a global scale and competes with Apple with its high-end Android flagship smartphones and tablet computers. Both, Samsung and Apple seek to achieve higher market share by catering to the same target customer group by offering flagship smartphones at identical price brackets.

Huawei: Huawei is the second largest smartphone manufacturer in the global smartphone sector. This Chinese company has a strong foothold on the Asian market, especially in China. It competes with Apple with its flagship smartphones, which are offered at a competitive price.

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Xiaomi: Xiaomi is another Chinese smartphone manufactures, which caters to a wide range customer demography. The company is known for its low-priced products, which are comparable to the flagship products in the industry. Xiaomi seeks to attract its customers by offering the highest value for money.

Google: Google competes with Apple with its Android operating system and its Pixel line up of smartphones. As highlighted in an excellent affordable paper, the smartphones from Google, seek to offer unique features and attributes to the customers at a competitive price, which directly competes with Apple. Moreover, the Android operating system is the biggest competitor of Apple’s iOS mobile operating system. It should be noted that Google is the global supplier of Android operating system to almost every smartphone manufacturer in the industry. On the other hand, the iOS, the proprietary mobile OS of Apple is only found on iPhones and iPads. 

Personal Computer Industry:

Lenovo: Lenovo is the largest PC manufacturing company, with a market share of 24.1%. The Window-based laptops and desktop computers of Lenovo compete with the Mac based computers offered by Apple. Lenovo relies on high end-configuration and robust built-quality of its products.

Dell: Dell is an American PC manufacturing company, which caters to the global market by offering personal computers at a competitive price, thus attracting the customers based on high value for money.

Microsoft: According to a professional essay writer , Microsoft is perhaps the oldest competitor of Apple. Microsoft, with its Windows operating system, competes with Apple’s Mac operating system. However, Windows is far ahead of Mac in terms of current market share. However, Apple is constantly trying to push its Mac systems by upgrading its hardware.

Smart Wearable Devices:

Samsung: Samsung offers a range of smartwatches, available at wide range of prices. The smartwatches and fitness wears of Samsung, competes directly with Apple Watch, which caters only to iPhone users and are offered at relatively higher prices, compared to other alternatives.

Fitbit: Fitbit is one of the most popular brands for wrist mounted fitness trackers, which also competes with Apple. Although, Fitbit does not offer a full-scale smartwatch, but the health and fitness tracking features available on its products at an affordable price poses strong competition to Apple.

Huawei: Huawei offers a range of smartwatches, with core features and attributes which are almost identical to that of Apple. Moreover, the company also relies on value for money proposition to attract the customers.

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Digital Entertainment and Media Service:

Spotify: Spotify is the market leader in the music streaming sector, and competes with directly with Apple Music. Both the companies offer subscription-based music streaming services at competitive prices. However, Spotify takes the lead due to its early adopting and more preferred user interface.

Netflix: Netflix is the largest video content streaming service in the world. It competes with Apple’s own recently launched streaming service, Apple TV Plus. According to a professional paper writer, the streaming service of Apple is at a very early stage with very limited exclusive contents. Whereas, Netflix is the biggest library of movies and TV series and exclusive contents, that one can stream right now. The competition from Netflix is quite severe for Apple. However, the low prices and constant addition of new content makes Apple TV Plus an attractive proposition.

Google Play Pass: The Google Play Pass is a subscription-based gaming service, which allows the users to have access to a library of free games and apps. It competes directly with Apple’s Apple Arcade, which also offers identical services at a competitive price.  

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